Software studio

Practical software for real-world problems.

Name: HouseChalk
Brand: Fitzori

Fitzori is a software studio. We build, own, and grow focused products that help people make better decisions and get better outcomes.

See our products About Fitzori

A studio for durable software.

We invest our time in a small number of products and stay with them for the long run.

Long-term

We build to last, not to flip.

Focused

One product, done right, before the next.

Honest

Calm tools. No hype. No dark patterns.

Our products

What we're building.

HouseChalk

Now building

A decision guidance system for homeowners building custom homes or planning major renovations. HouseChalk reduces panic during time-pressured building decisions and helps couples avoid the regret of "we wish we had known."

→ Guides when to decide, not just what to decide
→ Captures decisions across the full build lifecycle
→ Prepares homeowners for builder conversations

HouseChalk app screenshot showing the build journey, next decision, and decision phase guidance

The Fit Filter

Live

A structured 15-minute strategy call system for real estate agents. The Fit Filter helps agents identify behavioral patterns, protect their energy, and route every conversation to the right next step — before they pour effort into the wrong opportunity.

→ The Entry: opening script, key questions, built-in timer
→ The Read: tap behavioral signals to surface the dominant pattern
→ The Route: recommended next step, closing script, signal summary

Visit fitfilter.app

More products in development.

We're working on the next ones. Quietly, for now.

Let's talk.

Questions, partnerships, or just want to say hello? We'd love to hear from you.

hello@fitzori.co